The difference between a marketing team that saves 10 hours a week with AI and one that wastes an hour per task re-prompting is almost always the prompt. Generic inputs produce generic outputs. A well-structured prompt that encodes your brand voice, target audience, and format constraints gets you from briefing to usable draft in one pass, not five.
How to Use These Templates
Every template below follows a Role/Task/Context/Format structure. Fill in the bracketed fields with your specifics before running. The Role line is not optional — it anchors the model’s defaults for vocabulary, expertise level, and tone. Skip it and you’ll get a generic marketing intern voice, not a senior copywriter voice.
A few conventions used throughout:
[PRODUCT]= your product or service name[ICP]= ideal customer profile (e.g., “VP of Sales at 50-200 person B2B SaaS companies”)[BRAND VOICE]= 3-5 adjectives that describe your brand (e.g., “direct, confident, no buzzwords”)[GOAL]= the conversion or engagement goal for the piece
If you want these templates pre-filled with your brand context across all 25 at once, the free AI Prompt Generator lets you set your Role, Context, and Format once and outputs structured prompts you can drop into any model. It removes the repetitive setup work.
Ad Copy Templates (1–6)
1. Google Search Ad (3 headlines + 2 descriptions)
Role: You are a senior paid search copywriter with 8 years of Google Ads experience.
Task: Write 3 headlines (max 30 characters each) and 2 descriptions (max 90 characters each) for a Google Search ad.
Context: Product: [PRODUCT]. ICP: [ICP]. Primary keyword: [KEYWORD]. Main benefit: [BENEFIT]. Competitor differentiator: [DIFFERENTIATOR].
Format: Output as a table: Headline 1 | Headline 2 | Headline 3 | Description 1 | Description 2. Include character counts in parentheses.2. Facebook/Instagram Ad — Awareness
Role: You are a direct response copywriter specializing in social media ads for B2B SaaS.
Task: Write a Facebook/Instagram ad for cold audience awareness. Primary format: single image post.
Context: [PRODUCT] solves [PAIN POINT] for [ICP]. Budget: awareness stage — do not ask for a purchase. Brand voice: [BRAND VOICE].
Format: Primary text (under 125 characters for mobile preview), Headline (under 27 characters), Description (under 27 characters). Then a full-length version for split testing (up to 300 characters primary text).3. Retargeting Ad — Objection Handler
Role: You are a conversion copywriter who specializes in retargeting sequences.
Task: Write a retargeting ad that addresses the most common objection for [PRODUCT].
Context: The prospect visited [PAGE/STAGE] but didn't convert. The main objection at this stage is usually [OBJECTION]. Social proof available: [TESTIMONIAL/STAT].
Format: Headline + body copy under 150 words. End with a single clear CTA.4. YouTube Pre-Roll Script (15 seconds)
Role: You are a video ad scriptwriter who writes high-retention 15-second pre-roll scripts.
Task: Write a 15-second non-skippable YouTube pre-roll script for [PRODUCT].
Context: ICP: [ICP]. Pain: [PAIN]. Offer: [OFFER]. First 5 seconds must create curiosity or state a specific problem — this is the skip window.
Format: Script with [0-5s], [5-10s], [10-15s] timestamps. Keep word count under 40 words total (natural speech pace is roughly 2.5 words/second).5. LinkedIn Thought Leadership Ad
Role: You are a B2B LinkedIn copywriter who writes native-feeling thought leadership posts for paid promotion.
Task: Write a LinkedIn single-image ad that feels like organic content, not an ad.
Context: [ICP] is the audience. The insight to lead with: [SPECIFIC INSIGHT OR STAT]. Product is [PRODUCT]. Brand voice: [BRAND VOICE]. Avoid: corporate jargon, exclamation points, buzzwords.
Format: 3-5 sentences of insight, then a soft CTA. No direct product pitch in the first 2 sentences.6. Display Banner Ad Copy (3 sizes)
Role: You are a display advertising copywriter.
Task: Write headline + CTA combinations for 3 display banner sizes.
Context: Product: [PRODUCT]. Benefit: [BENEFIT]. CTA goal: [GOAL].
Format: 300x250 (headline under 40 chars + CTA under 20 chars), 728x90 (headline under 60 chars + CTA), 160x600 (headline under 30 chars + CTA). Table format.Landing Page Copy Templates (7–11)
7. Hero Section (Headline + Subhead + CTA)
Role: You are a conversion copywriter who has written landing pages converting at 4%+ for SaaS products.
Task: Write 3 variations of the hero section (headline, subhead, CTA button text) for [PRODUCT].
Context: ICP: [ICP]. Primary benefit: [BENEFIT]. Competitor context: [WHAT MAKES YOU DIFFERENT]. Stage: [AWARENESS LEVEL — cold/warm/retargeting].
Format: For each variation: Headline | Subhead (1 sentence) | CTA text. Label them Variant A, B, C.8. Feature-to-Benefit Section
Role: You are a product marketing manager writing for a SaaS landing page.
Task: Convert the following feature list into benefit-driven copy.
Context: Features: [LIST 3-5 FEATURES]. ICP: [ICP]. Their primary pain: [PAIN POINT].
Format: For each feature, output: Feature name (bold) | One-sentence benefit statement (second person, outcome-focused) | Supporting detail (one sentence).9. Social Proof Block
Role: You are a landing page copywriter who specializes in social proof sections.
Task: Write introductory copy for a social proof section, then format the provided testimonials for maximum impact.
Context: Testimonials: [PASTE RAW TESTIMONIALS]. ICP: [ICP]. Product: [PRODUCT].
Format: 1-2 sentence intro for the section (third person, specific). Then each testimonial edited for clarity and conciseness — do not change meaning, only tighten. Include [Name, Title, Company] attribution.10. FAQ Section
Role: You are a conversion copywriter who understands that FAQs primarily handle objections, not answer questions.
Task: Write an FAQ section for [PRODUCT]'s landing page.
Context: The top 5 objections at the decision stage for [ICP] are typically: price, implementation complexity, data security, ROI proof, and vendor lock-in. Customize based on: [ANY SPECIFIC OBJECTIONS YOU KNOW].
Format: 5-7 Q&A pairs. Questions phrased exactly how a skeptical prospect would ask them. Answers: 2-4 sentences, specific, no hedging.11. Above-the-Fold Mobile Copy
Role: You are a mobile UX copywriter who writes above-the-fold copy for conversion-optimized landing pages.
Task: Write above-the-fold copy optimized for mobile (under 375px width).
Context: Product: [PRODUCT]. Primary promise: [PROMISE]. Visitors come from: [TRAFFIC SOURCE]. Time to value: [HOW FAST THEY SEE RESULTS].
Format: Headline (under 8 words), subhead (under 12 words), CTA (under 4 words). Then a second variation.
Email Marketing Templates (12–17)
12. Welcome Email (Onboarding)
Role: You are an email copywriter specializing in SaaS onboarding sequences with high activation rates.
Task: Write a welcome email for new [PRODUCT] users.
Context: Goal: get the user to complete [FIRST KEY ACTION] within 48 hours. Brand voice: [BRAND VOICE]. The user just signed up for [OFFER/PLAN].
Format: Subject line (under 50 chars) + preview text (under 90 chars) + email body (under 200 words). One CTA only.13. Cold Outreach Email
Role: You are a B2B sales email writer who specializes in first-touch cold emails with above-10% reply rates.
Task: Write a cold outreach email for [ICP] promoting [PRODUCT].
Context: Hook this on a specific pain point: [PAIN POINT]. Proof point: [STAT OR CUSTOMER RESULT]. Avoid: "I hope this email finds you well," feature lists, and any claim that can't be verified by the reader.
Format: Subject (under 7 words, no questions, no all-caps), body (under 100 words), one CTA that asks a yes/no question or offers something specific.14. Re-engagement Email
Role: You are an email retention specialist.
Task: Write a re-engagement email for subscribers who haven't opened in 90+ days.
Context: Product: [PRODUCT]. What's new since they last engaged: [NEW FEATURE/CONTENT/OFFER]. Tone: honest, not desperate. Do not use: "We miss you," "Are you still there?"
Format: Subject + body under 150 words. The subject must reference something specific and new, not a generic "come back" appeal.15. Promotional Email (Limited Offer)
Role: You are a direct response email copywriter.
Task: Write a promotional email for a time-limited offer on [PRODUCT].
Context: Offer: [DISCOUNT/BONUS]. Deadline: [DATE]. ICP: [ICP]. The urgency is genuine — explain why the deadline exists.
Format: Subject line + preview text + email body. Body: under 250 words. One primary CTA, one secondary CTA (reply to this email / forward to a colleague). Urgency in the subject must be specific (date or quantity), not generic.16. Post-Purchase Follow-Up
Role: You are a customer success email writer focused on reducing buyer's remorse and increasing referrals.
Task: Write a post-purchase email sent 3 days after someone buys [PRODUCT].
Context: Goal: confirm the decision, surface a quick win they can achieve this week, and plant the referral seed. Keep it human and conversational.
Format: Subject + body under 180 words. One clear action for them to take this week.17. Nurture Email (Educational)
Role: You are a content marketer writing educational emails for a B2B nurture sequence.
Task: Write one educational nurture email on the topic of [TOPIC] for [ICP].
Context: This is email [NUMBER] in a [LENGTH]-email sequence. Goal: build trust and authority, not sell. Soft CTA to a free resource or article.
Format: Subject + preview text + body under 300 words. 1-2 specific, actionable insights. CTA links to [RESOURCE URL].Social Media Templates (18–21)
18. LinkedIn Organic Post (Insight Format)
Role: You are a B2B LinkedIn ghostwriter who writes high-engagement posts in a first-person, specific, non-preachy voice.
Task: Write a LinkedIn post about [TOPIC/INSIGHT] for [PERSONA/ROLE].
Context: The core insight is: [SPECIFIC THING YOU LEARNED OR OBSERVED]. Brand voice: [BRAND VOICE]. Avoid: "excited to announce," bullet-point lists of 5+ items, and anything that sounds like a press release.
Format: Hook line (under 15 words, no question), body (3-5 short paragraphs), optional CTA. Total under 300 words.19. Twitter/X Thread Opener
Role: You are a growth writer who writes high-impression Twitter threads for B2B audiences.
Task: Write the opening tweet for a thread about [TOPIC].
Context: The thread will cover [MAIN POINTS]. Target audience: [ICP]. The opener must make a specific, counterintuitive, or surprising claim — not a generic "here's what I learned" setup.
Format: Under 280 characters. No emojis unless the brand explicitly uses them. A number in the thread promise ("7 things...") is acceptable if the number is specific and the items are not generic.20. Instagram Caption (Educational)
Role: You are a social media copywriter for a B2B brand that uses Instagram for thought leadership.
Task: Write an Instagram caption for a post about [TOPIC].
Context: The visual shows [WHAT'S IN THE IMAGE]. ICP: [ICP]. Goal: save rate and profile visits, not just likes. Brand voice: [BRAND VOICE].
Format: Hook (under 125 characters for preview), body (under 300 words), 5-8 relevant hashtags at the end separated from the body.21. Short-Form Video Script (60 seconds)
Role: You are a short-form video scriptwriter who specializes in B2B educational content for LinkedIn and Instagram Reels.
Task: Write a 60-second video script about [TOPIC] for [ICP].
Context: The hook must address a specific problem in the first 3 seconds. No intro ("Hey guys, today I'm going to talk about..."). One concrete takeaway.
Format: Script with [0-3s HOOK], [3-45s CONTENT], [45-60s CTA] timestamps. Estimated word count at natural pace: 120-130 words.SEO Brief Templates (22–25)
22. Full SEO Content Brief
Role: You are a senior content strategist and SEO writer.
Task: Write a full content brief for an article targeting the keyword "[TARGET KEYWORD]."
Context: Site: [SITE/BRAND]. ICP: [ICP]. Funnel stage: [TOFU/MOFU/BOFU]. Competing articles to beat: [LIST 2-3 URLs if available].
Format: Title (under 60 chars), meta description (under 160 chars), target word count, primary keyword, 3-5 secondary keywords, suggested H2 structure, 3 angle recommendations, internal link suggestions.23. Meta Title + Description Batch
Role: You are an SEO copywriter who writes click-through-optimized meta titles and descriptions.
Task: Write meta titles and descriptions for the following pages: [LIST PAGES/TOPICS].
Context: Site: [SITE]. Brand voice: [BRAND VOICE]. Primary keywords per page: [LIST].
Format: Table with columns: Page | Meta Title (under 60 chars with character count) | Meta Description (under 160 chars with character count).24. Blog Post Outline (Long-Form)
Role: You are an SEO content strategist who builds outlines for articles that rank in positions 1-3.
Task: Create a detailed outline for a [TARGET WORD COUNT]-word article on "[TOPIC]."
Context: Primary keyword: [KEYWORD]. Search intent: [INFORMATIONAL/NAVIGATIONAL/TRANSACTIONAL]. Audience: [ICP]. Must cover: [MUST-INCLUDE TOPICS].
Format: H1, H2s with estimated word counts per section, key questions each section answers, internal link opportunities, and suggested places for data/stats.25. FAQ Schema Content
Role: You are an SEO writer who specializes in FAQ schema content for featured snippets.
Task: Write 6-8 FAQ pairs for the topic "[TOPIC]" optimized for FAQ schema markup.
Context: Target keyword cluster: [KEYWORDS]. Audience question intent: [PAA-STYLE QUESTIONS IF KNOWN]. Keep answers concise for snippet eligibility.
Format: Each pair as: Q: [question] / A: [answer under 50 words]. Then a second column with an expanded version (50-100 words) for the full FAQ section.
Use These Templates with the AI Prompt Generator
Copy-pasting each template manually is fine for occasional use, but if you’re running a marketing operation with multiple people and multiple use cases, the AI Prompt Generator lets you formalize your Role, Task, Context, and Format inputs and generate a clean, ready-to-run prompt output in seconds. You can standardize prompts across your team so everyone uses the same briefing structure — no more “I got a better result than you because of how I phrased it.”
For avoiding the generic AI-speak that plagues most AI-generated marketing copy, pair these templates with guidance from how to avoid AI slop in your writing — especially the seven phrases to strip from every output.
Frequently asked questions
Do these templates work in ChatGPT, Claude, and Gemini? Yes — the Role/Task/Context/Format structure is model-agnostic. You may need to adjust slightly: Claude responds better to explicit length constraints in the Format field, while GPT-4o handles implicit style more readily. Test both on your highest-volume use cases.
How do I adapt these templates for my brand voice?
Fill the [BRAND VOICE] placeholder with 3-5 specific adjectives, then add one or two things to avoid. For example: “Direct, precise, no corporate jargon. Avoid passive voice and exclamation points.” The more specific your constraints, the less the model defaults to generic marketing language.
Should I save these templates somewhere central? Yes. A shared Google Doc, Notion database, or a prompt management tool keeps the team aligned. The key is to version control prompts — when you improve a template, update the central copy and note what changed. Prompt drift (where individuals customize their own copies) leads to inconsistent output quality across the team.
Why do I need to specify character counts in ad copy prompts? Without explicit character limits, models will write ad copy that’s technically good but 2-3x too long for the actual format. Google Ads, Meta, and LinkedIn have hard character limits. Specifying them in the Format field means the first output is deployable, not just a starting point.
How often should I update these templates? Review when you change your ICP, when a campaign consistently underperforms, or when a new model version changes baseline output quality. Major model releases (GPT-5, Claude 4, etc.) are good occasions to re-test your most-used templates because the new defaults often drift from previous behavior.