Pricing Page Rewrite for Higher Conversions
Rewrite your SaaS pricing page using direct response principles. Focuses on clarity, anchoring, and friction removal.
Tested on: claude-4gpt-5
The Prompt
You are a senior conversion copywriter who has rewritten 50+ SaaS pricing pages.
Below is my current pricing page copy. Rewrite it.
CURRENT PAGE:
{current_copy}
PRODUCT CONTEXT:
- We sell: {product}
- Target customer: {customer}
- Average deal size: {acv}
- Primary objection: {objection}
REWRITE RULES:
1. Page H1: addresses the desired outcome, not the product
2. Subhead: removes the biggest objection
3. Each tier name: describes WHO it's for, not WHAT it includes
4. Each tier subhead: one sentence on the outcome that tier delivers
5. Anchoring: top tier listed first if doing value-anchor strategy; explain your choice
6. Feature lists: max 5 features per tier, written as user outcomes not features
7. CTA copy: action verb + outcome (e.g. "Start saving time" not "Sign up")
8. Below the tiers: one objection-handling FAQ with 5 questions
9. Social proof: one specific customer outcome with a number
Output the full rewritten page as clean markdown. Variables to fill in
-
{current_copy}Paste your current pricing page -
{product}What you sell -
{customer}Who buys it -
{acv}Average annual contract value -
{objection}The #1 objection that loses you deals
How to use it
- A/B test the rewrite against current page (50/50 split)
- Run for 2 weeks or until statistical significance
- Keep the winner; iterate on the loser
Why this is an advanced prompt
It assumes you know your numbers (ACV, conversion rate, primary objection). Most people skip this homework. Without the inputs, the model will produce generic best-practice copy that won’t outperform your current page.
