AI Tools / automation

Make: The Power User's Automation Platform

★★★★★ 4.7 (9500)

The visual automation tool that scales further than Zapier. More complex to learn — far more powerful once you know it.

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Free + paid plans

If Zapier is duct tape, Make is the workshop. More effort to set up, far more powerful once you’re in.

Make automation scenario built on a MacBook, developer desk, workflow on screen, Make tool review
Photo by Christopher Gower on Unsplash

The visual canvas

Where Zapier shows you a vertical list of steps, Make shows you a node graph. You can see the flow of data, branch on conditions, loop over arrays, and aggregate results. For any automation more complex than “if A then B,” the canvas is dramatically clearer.

Automation run history on a dashboard, bright desk, charts on a laptop
Photo by Luke Chesser on Unsplash

When the math beats Zapier

Make charges per operation, not per task. A multi-step workflow that costs $0.10 on Zapier might cost $0.01 on Make. At 10,000+ runs/month, this matters a lot.

Builder sketching a scenario by hand, warm desk, notebook and keyboard
Photo by Kelly Sikkema on Unsplash

Key features

  • Visual canvas builder
  • Iterators and aggregators
  • Built-in HTTP module
  • Error handling and rollback
  • Data stores
  • Webhooks

Pros & cons

Pros

  • Visual workflow canvas
  • Far cheaper than Zapier at scale
  • Built-in error handling
  • Powerful data manipulation

Cons

  • Steeper learning curve
  • Smaller app library than Zapier
  • Documentation lags Zapier

Best for

  • Complex multi-step automations
  • High-volume workflows
  • Data transformation pipelines
  • API orchestration