Close 2x More Deals With AI-Personalized Outreach
The 6-step workflow we use to send 100 hyper-personalized cold emails per week with a single SDR. Reply rates: 18–28%.
The workflow
- 01
Build the target list
Use Apollo, Clay, or LinkedIn Sales Navigator to pull 100 prospects matching your ICP. Verify emails.
- 02
Research each prospect (5 min/prospect)
Use Perplexity to find one specific signal for each prospect: recent funding, podcast appearance, LinkedIn post, hiring activity. Save to a spreadsheet.
- 03
Generate first lines
For each prospect, run the First-Line Personalizer prompt with their specific signal. Save the strongest opener.
- 04
Compose the full email
Run the Cold Email That Converts prompt for each prospect, plugging in the personalized first line. Review every email — never send unread.
- 05
Send in waves
Use a sequencer (Lemlist, Smartlead, Apollo). Send 20/day over 5 days, 9–11am their local time. Stagger sends within an hour.
- 06
Follow up at day 4
Different angle, not a 'bump'. Reference a different signal or ask a different question. Stop after one follow-up — more emails decrease reply rates.
Why this beats spray-and-pray
100 hand-crafted emails outperform 10,000 generic emails. The math is brutal: at 28% reply rate, 100 emails = 28 conversations. At 1% reply rate, 10,000 emails = 100 conversations. But 28 quality conversations close at 5x the rate of 100 cold conversations. The end result: more revenue from less work.
When to automate further vs not
Anything below the prospect-research step can be automated (sending, follow-up, tracking). The research step itself should stay human — that’s where the unfair advantage comes from. The moment you automate research, your reply rates collapse.
